DATE.
2019/2020
CATEGORY.
Web Design
UX/UI
UX/UI
CLIENT.
Covers Decoration Hire - a small event hire & styling business. Based in Auckland, NZ.
// www.covers.co.nz
// www.covers.co.nz
GOALS:
✤ Revitalising the brand image & identity through their website
✤ Completion of package pages so customers can choose an easy experience if they aren’t after all the bells & whistles.
✤ Fixing a lot of backend issues that weren’t performing
✤ Improving their content such as photography
✤ Updating galleries with weddings + finding ways to make the gallery more useful for a viewer such as including product tags.
✤ Writing product descriptions that were good for SEO ratings.
✤ Covering minor changes as well that were often neglected.
✤ Playing around with the home page to find a more engaging way to promote the brand & gain traffic clicking through to other areas.
✤ Social Media presence
Results:
✤ Easier browsing, clearer understanding of what the products were you were looking at.
✤ Ability to see the products in use, personalised to Weddings/events the company had done - creates a brand that cares about the you & your event
not just about business.
not just about business.
✤ Improved site consistency therefore creating a stronger brand identity.
✤ Created a more reliable & modern day wedding/event brand, able to keep up in the fast changing, expanding industry. Especially one so heavily influenced by “the Pinterest look”, and fuelled by ideals & high expectations.
